White Horse Ceramics Industries Sdn Bhd was established in 1992 and was successfully listed on the Kuala Lumpur Stock Exchange in 1999. Incorporated in 1998, White Horse Ceramic Singapore is a renowned ceramic manufacturer known for quality, innovation, and artistry. The Singapore Building Materials Suppliers’ Association (SBMSA) was honored to visit their third factory plant in Johor Bahru, Malaysia, which was built in the year 2000 and occupies an area of 20,000 m².

The factory tour provided fascinating insights into the ceramic production process, from raw materials to finished products. SBMSA’s members witnessed every stage of the production process, including clay and water mixing, shaping, firing, glazing, and polishing.

The visit began with a complimentary breakfast from White Horse Ceramic and an introduction to the company’s history and overview. This was followed by a tour of the factory plant, which took two hours to complete as it spans a distance of 2km. The members were amazed at the size of the equipment and the modernization of the production line. The factory even has its own water treatment system and underground water storage.

The visit provided an excellent opportunity to learn about the history of ceramics, the manufacturing process, and the company’s commitment to sustainable and eco-friendly practices. White Horse Ceramic has already obtained ISO 14001 certification and many green awards and accreditations.

After the factory visit, SBMSA’s members were treated to a sumptuous lunch by White Horse Ceramic at Tanjong Putri Golf resort, followed by a golf game led by President Ng Soy Ng. The rest of the members had an enjoyable afternoon having massages and shopping at KSL shopping centre.